About us

The idea for Freelance Fractional CFO was born out of a simple truth: many small and medium-sized businesses need senior financial expertise but can’t justify the cost of a full-time CFO.

After years of working in corporate finance and seeing how critical strong financial leadership is to growth, we noticed a gap. Startups and established companies alike often struggled with the same issues — unpredictable cash flow, late financial reporting, missed opportunities for growth, or difficulty getting financing. These challenges weren’t about hard work or vision; they were about not having the right financial partner at the table.

That’s where the concept of a fractional CFO came in. Instead of hiring a full-time executive, businesses could access the same expertise on a flexible, part-time, or project basis. This model allows owners to get clarity and confidence in their numbers, make better decisions, and grow with less financial stress.

We started this business to give entrepreneurs and business leaders peace of mind. Our mission is to help you understand your financial story, create strategies that work, and unlock the growth you’re aiming for—without the overhead of a full-time hire.

At Freelance Fractional CFO, it’s not just about managing numbers. It’s about helping businesses thrive.

Our Core Values

At Freelance Fractional CFO, our work is guided by a set of core values that shape every client relationship and decision we make:

🔹 Integrity: We believe financial leadership is built on trust. Every recommendation we make is honest, transparent, and in your best interest.

🔹 Clarity: Numbers should empower, not confuse. We translate financial data into clear insights and actionable strategies you can use with confidence.

🔹 Partnership: We see ourselves as an extension of your team. Your success is our success, and we work alongside you with care, commitment, and accountability.

🔹 Growth: Our goal is to help businesses not just survive, but thrive. Every solution we design is focused on long-term sustainability and profitability.

🔹 Flexibility: No two businesses are alike. We tailor our services—part-time, project, or ongoing—to meet your unique needs and stage of growth.

These values influence how we work: with openness, professionalism, and a focus on delivering real results that matter to your business.

Meet the team

At Freelance Fractional CFO, our strength lies in combining deep financial expertise with a practical understanding of what small and medium businesses truly need.

Our lead consultant brings years of experience in corporate finance, controllership, and executive-level financial leadership, with a proven record of helping organizations improve cash flow, streamline reporting, and secure financing. This background includes working with startups, non-profits, and established companies across industries such as construction, professional services, and technology.

What makes us unique is our ability to bridge strategy and execution: We not only design budgets, forecasts, and financial models, but also ensure they are actionable and aligned with your business goals.

We combine technical knowledge of IFRS, PSAS, and GAAP reporting standards with real-world experience in ERP systems, cost management, and board-level reporting.

We understand the challenges entrepreneurs face—because we’ve worked alongside them in growth, transition, and turnaround phases.

Whether you’re scaling up, stabilizing cash flow, or preparing for investment, our team provides the skills and insights of a senior CFO—delivered with the flexibility and personal approach of a trusted partner.

Why choose us?

At Freelance Fractional CFO, we go beyond accounting. While traditional accounting services focus on recording the past, we focus on shaping the future of your business.

Here’s what sets us apart:

🔹 Forward-Looking Approach: We don’t just deliver reports—we provide insights, forecasts, and strategies that help you make confident decisions about growth, financing, and long-term sustainability.

🔹 Flexible & Affordable: With our fractional model, you gain senior-level financial expertise without the full-time salary cost. Whether you need a few hours a month, project-based support, or ongoing guidance, our services scale with your needs.

🔹 Hybrid & Remote Delivery: We work seamlessly in-person across Edmonton and virtually with clients anywhere in Alberta. This flexible model reduces overhead while ensuring you get consistent, responsive support.

🔹 Hands-On Partnership: We become part of your team—accessible, approachable, and invested in your success. Our goal is to bring clarity, reduce stress, and give you control of your numbers.

By choosing us, you’re not just outsourcing accounting—you’re gaining a strategic financial partner who helps you see the bigger picture and achieve your business goals.